For Stema Gioielli the goal was to create a unique and intuitive shopping experience that keeps faith with the unmistakable elements of the brand identity, but above all that projects the user into a digital dimension that re-proposes physical store in its architecture and in its colors.
Branding, Ui/Ux Design
Make retail digital
The homepage leads the user to explore the main areas of the site, evaluated and selected based on an analysis of current traffic. Through a magnetic scroll you can select your own voice or, alternatively, you can access it via the main menu.
It's shine shopping
The catalog page is simple and intuitive, the sub-categories can be easily consulted and selected through the horizontal scroll, which contrasts with the vertical one with all the products.
A jewel experience
The product page guarantees optimal visibility of the selected item, with the possibility of a double tap zoom, facilitating the shop action through the immediate visibility of the button, avoiding unlimited scrolling. Micro-interaction allows the addition of the product to the cart, which can be easily viewed at any time.