Stema Gioielli

For Stema Gioielli the goal was to create a unique and intuitive shopping experience that keeps faith with the unmistakable elements of the brand identity, but above all that projects the user into a digital dimension that re-proposes physical store in its architecture and in its colors.

Year 2017

Field Branding, Ui/Ux Design

Client Stema Gioielli

Make retail digital The homepage leads the user to explore the main areas of the site, evaluated and selected based on an analysis of current traffic. Through a magnetic scroll you can select your own voice or, alternatively, you can access it via the main menu.

It's shine shopping The catalog page is simple and intuitive, the sub-categories can be easily consulted and selected through the horizontal scroll, which contrasts with the vertical one with all the products.

A jewel experience The product page guarantees optimal visibility of the selected item, with the possibility of a double tap zoom, facilitating the shop action through the immediate visibility of the button, avoiding unlimited scrolling. Micro-interaction allows the addition of the product to the cart, which can be easily viewed at any time.