Winelivery is an awards winning startup specialized in alcoholic (and not) express beverage home delivery service. With more than 700k users throughout Italy, the startup has grown dramatically in temrs of numbers and sales, and consequently the need to guarantee a consistent product experience for new and regular users has been factual.
Digital product Design
The first step was to align the digital branding with the illustrative style that characterized Winelivery through the commercials on national TV, starting from the onboarding screens, up to the generic and detailed iconography.
It was essential to design and define a scalable digital ecosystem in order to provide consistency through all the digital touchpoints. The design system has helped Winelivery unlock the treasure trove of benefits, like increase in design and productivity, easy to mantain, scale and share and connect all product stakeholders, from designers to developer.
The home screen allows the user to quickly browse the contents offered, also guaranteeing the basic management of functions such as geolocation and personal settings.
The shopping experience is enhanced by the exploitation of the multisensory reactivity given by the device's vibration when adding a product to the cart. Through the bottom cart component it is possible to have an eye on shopping status.
The app has additional creative and interactive services, such as the sommelier who recommends you based on your needs: a very funny wizard for wine-shopping. In-app communication is guaranteed through non-invasive banners, which appear at the bottom of the screen, not disturbing the fluid and purchasing experience.