My Ux Design proposal for the contest launched by Moncler, aiming to improve and making the selection and purchase of products online more engaging. The goal is to create an engaging and innovative experience, merging the concepts of navigability and usability with entertainment, all seasoned with a fashion and intriguing touch.
Using a dark theme, in order to guarantee continuity with the brand’s visual lines, reproposing a digital environment that the user can also find in boutiques.
The wise use of animations and micro-interactions will allow navigation to be pleasant, fluid and smooth. This will allow a correct user engagement.
Simplify the navigation and better organize the hierarchy of contents, in order to guarantee an easier search by the user.